Why subscribe?

Hi, I'm J.

I have mentored/advised over 100+ startups in my career and I realized

  • There are abundant resources on general knowledge on how to build a business

  • The challenge is to apply it to your own business, the specific knowledge

I am here to share insights and actionable tips that I learned first hands from my experiences, applicable to building a bootstrapped business in #buildinpublic #indiehacker way

In this newsletter, you will find

  • Actionable tips and insights based on real experience

  • Case Studies - Tear down on your current idea / business

  • Exclusive access to apply for Case Study Tear Down

  • (Future) Full Audio/Video of the Tear Down recording

  • (Future) Exclusive early access to many others 😎

Avoid spending 6 months building something no one wants by learning specific knowledge and watching how others are building.

It is free and I have no intention to put a paywall now. Even if I do in the future, I promise you will stay free if joined now.


Don’t worry. The last thing I will do is to spam you with irrelevant information.

Subscribe for free to receive tips and insights to build your business!

Who am I

I’ve been in startup ecosystem for over 10 years. I have the first hands experience on failures, pitfalls and grinds that I went through to accomplish below

🚀 3x founder (Techstars & YC)
💰Bootstrapped to 1M ARR, 10M+ raised, 1 exit
🕵️‍♂️ Mentor / Advisor 100+ startups
👓 Currently, Head of Product at SeriesA

• 10s of side projects in varies industry
• Home schooling, online dating, beauty industry, cloud accounting, dev tools, productivity tools, etc. You name it
• Worked on VC side
•Advisor in Incubator / Accelerators

If you want to know more about me and what kind of contents I share, come visit my Twitter below

🐦 J Kim's Twitter



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Lessons from 10+ years in VC-backed startups applied to bootstrapped #buildinpublic and #Indiehackers Avoid spending 6 months building something no one wants by learning actionable tips on how to build a sustainable business